Course description

International Marketing Management examines how organizations design, implement, and control marketing strategies in international markets. It covers global market research, entry strategies, product adaptation, pricing, promotion, distribution, and the influence of cultural, political, and economic environments on international business decisions.

What will i learn?

  • Understand global market dynamics, cultural influences, and international consumer behavior for effective marketing decisions.
  • Develop and implement international marketing strategies, including market entry, pricing, promotion, and distribution.
  • Analyze international trade policies, legal frameworks, and risk factors affecting global marketing operations.

Requirements

  • Marketing management experience
  • Internet / Laptop
  • Graduation

IMSR EDU

IMSR Professor

I am a visionary leader with a passion for education and a relentless drive to empower individuals to reach their full potential in the dynamic world of management. With over two decades of experience in academia and business, I brings a wealth of knowledge and expertise to my role as the Director of the Indian Management School & Research Centre.

2999₹

10000₹

Lectures

19

Quizzes

1

Skill level

Advanced

Expiry period

36 Months

Certificate

Yes

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